Reviewed · INCENSE VILLAGE AND CRAFT TOURS
From Hanoi: Incense Village, Conical Hat and HaThai Art Tour
The most memorable part of this outing is the incense village, where bundles of red and pink sticks spread across courtyards and lanes to dry. You see how a simple household product takes shape, from raw materials to the finished sticks, while the scent hangs in the air. It is a very different side of Vietnam from the cafés and traffic of Hanoi.
I like the hands-on hat painting, which gives you a useful souvenir rather than another generic tour photo. I also like the chance to eat at a local artisan’s home on the full-day trip. The main catch is cost clarity: the advertised $12 price does not include the $15 half-day bus transfer, and the lacquer artwork is an extra charge if you want to take it home.
I would choose the full-day version if you have the time. It adds Ha Thai lacquer village and lunch, while the half-day tour is a better fit if you want two craft villages without giving up an entire day.
In This Review
- Key points at a glance
- Why this tour is worth leaving Hanoi for
- The half-day route: hats and incense in four to five hours
- Chuong village and the conical hat
- Quang Phu Cau and its drying incense
- The full-day route adds Ha Thai and a local lunch
- Ha Thai lacquer village
- Lunch at an artisan’s home
- What the guides add to the experience
- Transport, pickup, and the real cost
- Heat, timing, and what to bring
- Who should book the half-day or full-day option?
- Should you book it?
- FAQ
- How long does the tour take?
- Which villages are visited on the half-day tour?
- Which villages are visited on the full-day tour?
- Is lunch included?
- Is the conical hat included?
- Is the lacquer artwork included?
- Is transport included on the half-day tour?
- Where is pickup available?
Key points at a glance

- Colorful incense production: See dyed incense bundles arranged for drying and visit both a small household workshop and a larger factory.
- Paint your own conical hat: Visit 300-year-old Chuong village and create a personal version of Vietnam’s famous nón lá.
- Three craft villages on the full-day route: Ha Thai lacquerware, Chuong hats, and Quang Phu Cau incense make a varied day outside Hanoi.
- A real home-cooked lunch: The full-day trip includes a meal at a local female artisan’s home, with vegetarian food available if requested.
- Friendly English-speaking guides: Guides including Leon, Lulu, Rachel, Vu, Andrew, and others are praised for clear explanations, humor, help with photos, and easy conversation.
- Check the extras before booking: Half-day transport costs $15, and your lacquer piece is not included if you want to keep it.
Why this tour is worth leaving Hanoi for

Hanoi gives you temples, old streets, and plenty of food. This tour shows you the work behind three familiar Vietnamese objects: the conical hat, incense, and lacquerware. You move through working villages where craft production is part of daily life, not just a demonstration set up for visitors.
That distinction matters. At Quang Phu Cau, you can see families making incense on a small scale, then compare that with the larger factory at the end of the visit. At Chuong, you watch the careful construction of the conical hat and then try part of the process yourself. The activities are gentle and social, not strenuous, but they give you a better sense of the patience these crafts require.
The tour has an average rating of 4.3 from 139 ratings, and the praise is especially strong for the guides and hands-on activities. Names that come up often include Leon, Lulu, Rachel, Vu, Andrew, and Paul. Guide assignments can change, but the pattern is clear: a good guide makes this tour much more than a ride to photo stops.
You should also set your expectations correctly. These are working craft villages with organized visits, not untouched rural communities. Some stops feel set up for visitors, especially the colorful incense displays and the factory visit. Still, the production is real, the artisans are present, and you get to handle some of the work yourself.
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The half-day route: hats and incense in four to five hours

The half-day option visits Chuong and Quang Phu Cau. Morning departures run roughly from 7:30 a.m. to noon, while afternoon departures run from noon to 5 p.m. The exact start time depends on availability.
The journey includes about 1.5 hours of bus travel in total, so this is not a quick hop just outside the city. You should plan for a long transfer compared with the time spent walking through the villages. The payoff is a clear change from Hanoi’s urban streets to smaller communities built around family trades.
Chuong village and the conical hat
Chuong is known for around 300 years of conical hat making. Your visit introduces you to local artisans and the stages involved in producing the iconic pointed hat, from shaping the frame to attaching and finishing the covering.
The best part is the chance to paint your own hat. You receive one conical hat per person, and the painting activity lets you turn it into a personal keepsake. Bring a camera, but leave room in your attention for the craft itself. The hat is more useful than a small trinket, and it gives you a story to take home.
The village visit lasts about an hour. You may spend some of that time walking and watching rather than actively making a hat, so do not expect a full workshop from start to finish. The precise activity can depend on the artisans available that day.
On the full-day tour, Chuong receives more time. You may meet a war veteran and hear personal stories connected with the Vietnam War, or meet other local makers and hear about their routines. You then have lunch at a local home before painting a hat or joining the hat-making process with guidance.
Quang Phu Cau and its drying incense
Quang Phu Cau is about a century old as an incense-making village. Its most striking feature is visual: dyed sticks are arranged in large bundles, often in red and pink, creating excellent photo opportunities. The color is not just decoration. It is part of the production process before the sticks are dried and prepared for use.
You first walk through the village center, where families carry out smaller-scale work. Then you visit a household that specializes in dyeing the sticks. This is where you can see the bright bundles up close and take photographs without relying only on a distant view.
The visit finishes at the village’s largest incense factory. Here, the guide explains the full chain of production, beginning with raw materials and ending with packaged incense. You also get a look at the working conditions and daily life of rural workers, which gives the colorful photographs some human context.
Timing affects this stop. One account noted that the incense village is best in the morning, when more people are working and the display area is more active. On some departures, the order may be reversed, especially when groups are combined. If photography is your main reason for booking, ask about the planned order before setting out.
The half-day tour does not include lunch. Eat beforehand or carry snacks, especially on the afternoon departure. Water is included, one bottle per person, but other drinks and food are not.
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The full-day route adds Ha Thai and a local lunch

The full-day option runs from roughly 7:45 or 8:15 in the morning until 5:00 or 5:30 p.m. Pickup is available at hotels in Hanoi’s Old Quarter, and the day includes Ha Thai, Chuong, and Quang Phu Cau.
For many people, this is the better value. The full-day price includes Old Quarter pickup and drop-off, entrance fees, a home-cooked lunch, a water bottle, and a conical hat. You also avoid paying the separate $15 half-day bus transfer. The trade-off is simple: you give up most of a day and spend longer in transit.
Ha Thai lacquer village
Ha Thai has made lacquerware since the 17th century. At a family-run workshop, a local artisan introduces you to the craft and gives you a chance to work on a small lacquer painting.
This is a quieter activity than the incense stop. You sit and work for around an hour, with the finished piece taking time and care. The important practical detail is that the lacquer item is not included. The experience itself is included, but taking your work home costs extra. One reported price was 300,000 Vietnamese dong, though you should confirm the current charge before starting.
That fee can feel surprising if you assume every item you make is included. Ask clearly whether the price covers materials, finishing, and delivery or collection before you begin. You can also buy lacquer art made by the resident artists, with cash reported as the payment method.
Some people found it disappointing that the lacquer piece could not be finished the same day. That is understandable, since the appeal of a craft tour is often bringing home something you made. The honest way to view this stop is as a short introduction to lacquer work, not a complete one-day art course.
Lunch at an artisan’s home
The included lunch is served at a local female artisan’s home in Chuong. It is a useful pause between craft visits and one of the strongest cultural parts of the full-day route.
The meal is home-cooked, generous, and served as part of the family setting rather than in a standard tourist dining room. Vegetarian options are available if requested. Drinks are not included, and the tour does not cover meals beyond the stated lunch.
Lunch also makes the full-day pace easier. You are not simply moving from one workshop to another. You have time to sit, eat, ask questions, and see how hospitality fits into village life. If you want the most personal part of the day, this is likely it.
What the guides add to the experience

The guide can shape the whole day. The strongest accounts describe guides who speak clear English, explain the work in plain terms, answer questions, help with photos, and keep the group relaxed.
Leon is praised for his friendly attitude and for making the day easygoing. Lulu is described as prepared, funny, and especially helpful with photographs. Rachel is noted for clear English and for explaining village life and craft traditions in a way that draws you into the activities. Vu is praised for being cheerful, professional, and well informed about the places visited.
Andrew also receives praise for discussing both the production methods and everyday life. These details matter because the villages can otherwise become a quick sequence of look, photograph, and leave. A strong guide explains why the craft is done in a certain way and helps you take part without feeling awkward.
Guide names are not guaranteed. The provider assigns the English-speaking guide, and the quality of the day may vary with the individual and the group. Still, the repeated praise for several guides is a positive sign.
Transport, pickup, and the real cost

The tour costs $12 per person at the advertised starting price, but you need to read the inclusions carefully.
For the half-day trip, bus transfer costs an additional $15 or 375,000 Vietnamese dong per person. That makes the real price closer to $27 before personal spending. The full-day version includes pickup and drop-off inside Hanoi’s Old Quarter, so its higher price may offer better value if you want all three villages and lunch.
Pickup is only available from hotels in the Old Quarter for the full-day tour. If you stay elsewhere, go to the partner office at 85 Ma May Street or 87 Ma May Street in Hoan Kiem, depending on the instructions attached to your booking. The guide is due to meet you in the hotel lobby about 15 minutes before departure when Old Quarter pickup applies.
The return can include several drop-off points around Ma May Street and another chosen location, including the area near Hanoi Train Street. Confirm the exact return point so you do not assume the vehicle will take you to your hotel outside the Old Quarter.
Transport may occasionally involve scooters for pickup, according to one account. A passenger who was uncomfortable with that arrangement was moved to a taxi without an extra charge. If you have concerns about scooter pickup, state them in advance and provide a WhatsApp number so the team can contact you.
The tour is listed as wheelchair accessible and can be arranged as a small group. Pets are not allowed. The activity is not considered suitable for people over 95.
Heat, timing, and what to bring

Bring a camera. The incense bundles are made for photography, especially in bright weather, but the village areas can be hot and exposed. One person found the heat made it difficult to take many photographs, so a hat, sunscreen, and water are sensible additions even though only a camera is specifically listed.
Morning is probably the better choice if you want to see more activity at the incense displays. The afternoon departure may suit you if you prefer a slower morning in Hanoi, but it comes with the added need to eat before departure or pack food.
Wear clothes that are comfortable for walking and sitting during craft work. You will move through workshops, village lanes, and factory areas rather than remain in an air-conditioned attraction.
Allow for some flexibility. The order of the stops can change, and one group found the incense village moved to the afternoon when another group joined the trip. That does not remove the main activities, but it can affect the light, heat, and amount of work happening at the displays.
Who should book the half-day or full-day option?

Choose the half-day tour if you want a focused outing and your main interests are conical hats and incense. It works well for a first stay in Hanoi when you want time for the Old Quarter, museums, or evening food afterward. Just include the separate transport charge in your budget, and eat before you go.
Choose the full-day tour if you want a fuller look at local crafts and prefer having lunch arranged. Ha Thai gives you a third tradition, while the home meal adds a more personal setting. The full-day trip is also the stronger value once you account for the half-day transfer fee.
This outing suits curious adults, families, photographers, and anyone who prefers meeting makers to ticking off another major monument. It is less suitable if you dislike workshop visits, sales opportunities, long vehicle transfers, or changing schedules.
Should you book it?

I would book the full-day version if you have one free day in Hanoi and want a practical introduction to living craft traditions. The best moments are specific and memorable: painting a conical hat, watching incense sticks arranged to dry, eating a home-cooked meal, and seeing a factory turn basic materials into a familiar product.
Book the half-day option when time matters more than variety. Before paying, confirm the transport fee, the stop order, and the current price for taking home your lacquer work. With those details clear, this is a good-value way to see rural craft communities without planning separate transport to three villages.
FAQ

How long does the tour take?
The half-day option takes about four to five hours. The full-day option runs from approximately 7:45 or 8:15 in the morning until 5:00 or 5:30 in the afternoon.
Which villages are visited on the half-day tour?
The half-day trip visits Chuong Conical Hat Village and Quang Phu Cau Incense Village.
Which villages are visited on the full-day tour?
The full-day trip visits Ha Thai lacquer village, Chuong Conical Hat Village, and Quang Phu Cau Incense Village.
Is lunch included?
Lunch is included only on the full-day tour. It is a home-cooked meal served at a local artisan’s home. Drinks are not included, and vegetarian food can be requested.
Is the conical hat included?
Yes. One conical hat is included for each person, and the full-day experience includes time to paint a hat or help with the hat-making process.
Is the lacquer artwork included?
No. The lacquer activity is included, but the lacquer piece is not included if you want to take it home. Confirm the current extra charge before starting the artwork.
Is transport included on the half-day tour?
No. The half-day bus transfer costs an additional $15 or 375,000 Vietnamese dong per person. Full-day Old Quarter pickup and drop-off are included.
Where is pickup available?
Full-day pickup is available from hotels in Hanoi’s Old Quarter. If pickup is unavailable from your location, meet at the local partner’s office at 85 Ma May Street or 87 Ma May Street in Hoan Kiem, as directed for your booking.
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